INSIGHT


Traditional Belgrade international film festival FEST could not exist if people do not come and watch movies. In a way, people (the audience) rather makes FEST.

IDEA


Since audience makes the festival so special, we offer audience to make their own campaign to announce FEST. Anybody could send its own version of a famous movie shown on any FEST. The best liked on the FEST web site would be chosen to promote FEST on TV, print ads, even as official FEST trailer.

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RESULT


It created lots of fuss among old fashioned film journalists because it was completely different approach. We truly do not know what was the impact of this campaign because it had life out of our control.

PINOCCHIO
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