INSIGHT


Innovations in banking sector are quite rare, especially in Serbia. Societe Generale bank fully upgraded its existing e-banking services, but did a few revolutionary changes along the way. With the new Societe Generale e-banking platform, customers can get a cash loan without even going into a brick & mortar bank and video chat with the bankers online, even after working hours of the every branch.
Huge advantages of this e-banking platform represent a proof that Societe Generale bank is beyond ordinary, even in the region, and that this big innovation deserves a truly innovative launching. We did exactly that.

IDEA


To have something as new as Societe Generale has within the new e-banking platform, equals to a revolution in the banking industry. We make a reminder of the first Moon landing by using Neil Armstrong’s words and we connect it to the bank. Idea is in the fact that we are preparing the audience for a major breakthrough!
We mix Ljuba’s vision/experience of the new e-banking platform with a pinch of Popović’s reality, and by showing all the platform’s benefits we still remain with the “sitcom” feel.

SOGE space-print-1200x720

RESULT


Every revolution has to take its course. This one has just started. And if, somehow, you are not a client of Societe Generale bank, get ready, because soon enough, you will wish to become one. 

SOCIETE GENERALE 1ON1
POLO CAO!