That’s why our “big and simple idea” was for Societe Generale to engage in mission to meet one-on-one each and every of their clients. Yes, each and every out of many hundred thousands!
These “1on1” meetings would be carried out through different channels: in the bank’s offices, via phone, via video calls, on the client’s location…
For this action which, as far as we know, no bank in Serbia ever committed to do, an extensive intern campaign was done, so that all the employees become aware of the task that’s ahead of them. Furthermore, the employees even took the part in producing the major part of the extern campaign, so it gain even more credibility.