INSIGHT


Polo has great equipment and great features, which clearly implies that the new Polo is the best car in its class. Still, how can we explain the advantages of the new Polo model in relation to its main competitors, and stay interesting all the way?

IDEA


Since the Polo is beyond its class, it was time to make it say goodbye to all the colleagues from the class. Through the typical and generally known farewell greetings, Polo directly addressed all of its competitors and in their own language. The aim was to tell them directly and clearly how great Polo really is.

01 P copy
02 P copy

RESULT


In a witty and attractive way, we have expanded the story around the new Polo and we have initiated further engagement with potential customers via Social media. (Polo music videos, Polo Days of Poetry, Polo farewell letters …). 

SOCIETE GENERALE E-BANKING
TEMPO HOR