Big retail formats generally loose their sales due to the decreased purchase power. Frequency, recency and value are all decreased. Tempo, being the largest one, lost the largest part of sales. In addition, competitors woke up and made new propositions to customers that negatively influenced Tempo awareness and attractivness. It is not relevant to create new pricing offer linked to products that people do not frequently buy, but to those that they buy every second day. So, we did it.